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Counterpoint Research: CN Smartphone Sales Fall 13% During 618 Shopping Festival
07 Jul 2026 14:54
China's smartphone sales faded 13% YoY during the month-long 618 shopping festival, mainly because brands raised selling prices to compensate higher memory costs, Counterpoint Research data showed.

Except for Huawei, other major Chinese brands recorded double-digit sales declines between May 26 and June 21. Among them, Honor's sales plummeted 33%; XIAOMI-W (01810.HK)'s fell 24%; and Apple Inc. (AAPL.US)'s also declined 9%. In contrast, Huawei's sales grew 19% during the period.
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